Mobile App UX Research & Design | Case Study
The National Parks Service website (nps.gov) is outdated and confusing for the user to navigate. There is so much great information that the user is missing out on simply because they don’t know where to find it.
How can I reduce the white space, incorporate inspiring photos and help the user better navigate this page?
Locate a national park in a U.S. State of your choosing to go hiking at.
1. 4 of 5 users utilized the 'Find a Park' feature/button located in the hero section of the current website.
2. 1 user utilized the hamburger menu on the homepage and found a more detailed filter section in order to locate a park of their choosing.
5 of 5 test users were able to find a park or list of parks within a state of their choosing that they can hike at.
From the list of parks provided to the user by chosen U.S. State, determine if that park allows pets.
1. This information was not evident without clicking further into the site (sometimes 4 or 5 additional clicks.
2. Sometimes the park a user had chosen did not allow pets, resulting in the test user having to start over and choose a different park.
3. 3 test users found park pet information in different locations.
Available information was too far into the user journey.
Information was not intuitive to the test user.
Inconsistent placement of similar information throughout the site.
New/modern layout
New Navigation
Better use of photos
Homepage
Secondary Navigation
.png)
